For nearly a decade, CurlMix has been more than a haircare brand — it has been a movement. A love letter to textured hair. A testament to what Black entrepreneurship can look like when innovation meets integrity. And for many of us who have watched its rise, CurlMix felt like one of the rare success stories that belonged to the community as much as it did to its founders. But now, that community is being asked to show up in a way it never has before. A Brand at a Crossroads I